Job Description

The primary responsibilities of every sales executive include demonstrating new products and services, offering guidance, and addressing customer queries. Sale is a stressful job, so individuals in this field of work need to harness the stress and use it to achieve their targets. All this can be done only if the candidate possesses the right skills. Some of the most indispensable soft skills a sales executive must have are listed below.

Ability to build a rapport with customers
Simple, clear and customer-centric communication
Critical thinking skills
Excellent listening skills and ability to empathize with customers needs
Work with the intention of benefiting the customer
Excellent business communication skills
Problem-solving abilities
Time management skills
Storytelling skills
Ability to work in a collaborative environment
Conflict resolution skills


Apart from these skills, there are certain must-have technical skills a salesman can acquire through work experience, workshops, training courses, etc.

In-depth knowledge of the products and services they are selling
Understanding of competitor products
Knowledge of the latest industry-specific technologies
Ability to set short and long term goals to achieve targets
Functional knowledge of standard business tools, techniques, and software
Information gathering skills
Research and planning skills
Ability to create sales presentations
Knowledge of business policies
Computer literacy that enables data collection
Working knowledge of CRM software that is used to collect and retrieve details of customers and other prospects
Ability to conduct market research
Knowledge of Information management systems to make use of data collected through software systems
A skill assessment test can provide recruiters with an overview of the candidate’s skills, abilities, and character traits. They can use this information to make objective hiring decisions.